Marjorie Benton

Transition of marketing

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Read the article “Marketing is Everything”

FORMAT

 

– 2 page MIINIMUM

– SINGLE SPACED

– 10 PT FONT

– block format

– APA bibliographic citation of the work as the title

– use bold subheadings below to segment the reflection

CONTENT

– Thesis : identify the central lesson the author is trying to reach

– Central Pillars: define and discuss at least 3 major learning outcomes

–Discussion: reflect on the books impact on the future manager

Requirements: 2 pages single space 10 pt font

Answer preview

In the modern world, technology has created a notion that a customer can get anything anytime and in any way. Customization is dealing with the customers according to their own desires or wishes. Modern technology makes it easier for companies to deliver what their customers require, hence satisfying their specific needs. Customers can have products from their own virtual versions as they desire. McKenna compares customers with light, where he describes the behavior of light when exposed to different tests. In some tests, light portrays the behaviors of waves by moving in ways that waves move in water bodies, while in other trials, light moves as a single particle. Markets and customers behave like light where the customer portrays different behaviors simultaneously. Markets have varying levels of customer zeal; they should use technology to create and develop products that meet the requirement of the customers.

Impacts of the Book on The Future Manager

It is challenging to separate technology and marketing. Companies should embrace new marketing approaches that focus on meeting the customers’ needs than the old approaches that focus on selling the products. Companies that already apply unique marketing strategies and find more innovative ways to maintain the momentum by using knowledge about their internal and external technology. The author advises managers of companies to fully utilize adaptive marketing by making marketing flexible and responsive. Marketers should keep up with the speed of technology by adapting to new technological devices and methods. Marketers also need to study their customers and their competitors to create and improve their products and services to best suit the market. The knowledge about their competitors will help them know what other companies are doing and take advantage by offering better products than their competitors. Future managers should understand that marketing is the business and not just a part.

[1562 Words]

Transition of marketing

Marjorie Benton

Current Marketing Strategy

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1. SWOT Analysis-Strengths, Weaknesses, Opportunities and Threats. What are the firm’s internal strengths and weaknesses and the external environment’s opportunities and threats?

2. Current Marketing Strategy– What is the firm’s current product, price, place and promotion strategies? the

Requirements: half of page each

Answer preview

The current marketing strategy for Farfetch Limited is developing unique product designs that stand out in the competitors’ market. Its pricing strategy is based on credit terms, payment periods, and discounts, which has enabled many people to purchase goods from the company. Also, their prices are lower than their competitors, which increases their customers and profits (Jaworski, 2018). The company has many stalls almost in every state, making it accessible to customers worldwide. That has increased their market share as customers can access products at any time at a low price. Additionally, the company has been using television, radio, and print advertising methods to promote its products, including tradeshows and direct mail campaigns.

[526 Words]

 

Current Marketing Strategy

Marjorie Benton

Marketing strategies in the health care industry

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Read the case study, Stopping Outshopping [PDF] (also found in Chapter 32 of your textbook). Then, use the Internet or Strayer library to research similar marketing strategies in the health care industry.

Assignment Instructions

Your task is to create an offensive marketing plan for Scarlet Hospital. The competition has already created a marketing plan that advertises in your area, so your marketing plan should reflect that.

Chapter 39 in Health Care Marketing outlines Philip Kotler’s Marketing Plan. Read through this to understand what you will need to include in your plan.

You may want to watch some of the videos found in the LinkedIn Learning course, Writing a Marketing Plan, to get specifics on the different parts of a plan.

You may also want to review the article 8 Important Steps to Successfully Implement Your Marketing Plan.

Your plan should be 4–6 pages and include the following eight sections:

  1. An Executive Summary and Table of Contents that summarizes the key points of the marketing plan including any recommendations and strategies and has an itemized table of contents for the plan that make each of the sections easy to find.
  2. An explanation of the Current Marketing Situation that determines whether Scarlet Hospital is ready to fully compete aggressively based on market research, and existing marketing plan.
  3. An Opportunity and Issue Analysis that assesses the existing marketing plan, while making recommendations on the direction Scarlet Hospital should follow. It should also include a review of the Scarlet hospital strategy for assessing the potential for a change or enhancement to generate revenue.
  4. Objectives for an offensive marketing plan using techniques like market penetration, market development and product development.
  5. A Market Strategy that proposes a one-page offensive strategy (such as communication, branding, or innovation) that Scarlet Hospital should deploy in order to turn the table on opposing health care providers and improve its competitive marketing position.
  6. An outline of Action Programs that can be put in place by Scarlet Hospital to protect its market share and thus decrease the chance of losing patients to other institutions. Action programs should also reflect an awareness of the current events that contribute to the risk of losing patients to other institutions.
  7. Financial Projections that allow Scarlet Hospital to determine if any financial reinforcement is needed for the offensive marketing strategy.
  8. Implementation Controls that include a review of the marketing team’s plan, communication and project timeline to ensure those pieces contribute to the success of the marketing strategy being implemented.

Use 3 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides. These sources can be the last page of the plan.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment:

  • Propose an offensive marketing strategy for a health care organization to meet a competitive challenge.

Requirements: 4-6 pages

Answer preview

The second offensive marketing strategy for Scarlet Hospital is innovation. Innovation is a major source of competitive advantage in delivering a unique value proposition (Milella et al., 2021). Huge investment in research and development(R&D) will enhance the early adoption of innovative medical solutions and delivery of high-quality healthcare services. Innovation in healthcare systems constantly promotes change efforts and supports operational efficiency. This is important to support the affordability of specialized healthcare services. Innovation is the most feasible offensive marketing strategy to support out shopping by patients from Salem. The organization will deliver a differentiated value from its competitors, maintaining a significant market share.

[1374 Words]

 

Marketing strategies in the health care industry

Marjorie Benton

Marketing companies

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Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service. Defend your answer.

 

Should channel images be consistent with brand images? Why or why not?

 

Is TV advertising still the most powerful advertising medium or has it faded in importance?

 

Is the key to developing an effective sales force selection or training? Explain your choice.

Answer preview

Developing an effective sales force requires a proper selection of personnel and providing them with adequate training. However, when a company has only one option, it would be a good idea to go for selection. That is because it brings out more positive outcomes than training, as sales and marketing is one of the jobs that require various personality types (Zoltners, Sinha, Sahay, Shastri, & Lorimer, 2021). Additionally, training takes a lot of time and finances for the company to shape the salespeople into people who can bring sales to the company. Therefore, selecting people with the right skills and capabilities is less expensive. The chosen people are more likely to adapt to the changing business environment.

[634 Words]

Marketing companies

 

Marjorie Benton

Business environments

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Your market analysis studies the dynamics of a market and what makes potential customers tick. For this professional assignment, you will develop a market analysis for your business. Product is called SwapSoles which are some innovative shoes that allow you to change the soles to perform sports and do leisure activities as well. (This is an imaginary product; it does not exist)

* All the information is already provided in the Word Document attached. You just need to re-structure the information into the following structure, paraphrase all the text to eliminate plagiarism, and add more relevant data from peer-reviewed sources. It is very important that you re-write the information as this is information is from another class assignment and would appear as plagiarism if not properly paraphrased.

Structure of the report:

Instructions:

-Double spacing

-Font: Times New Roman, Size 12

-At least six (6) peer-reviewed sources (include DOI in reference page) (Use some of the existing references but add at least 3 new references)

-In-text citations

-No plagiarism (IMPORTANT)

Requirements: follow structure indicated

This should be an easy one as all the information needed is included in the document attached and I mostly need help paraphrasing the text, adding new peer-reviewed sources and re-structuring the information into the structure required for this report. Let me know if you have any questions.
Answer preview

different customers according to various attributes (Dolnicar et al., 2018). Due to this, an organization can maximize product sales and improve its profit margins (Dolnicar et al., 2018). SwapSoles are designed to cater to predominantly fashion and health-conscious customers and those who play different sports, be it at the professional or amateur levels. Concerning demographics, the product will target customers aged between 15 and 40 years.

This target market will include children in high school who prefer using the same pair of shoes for their everyday activities and for extra-curriculum activities such as playing sports. Furthermore, the product targets adults who like going to the gym before or after work. The product will also target amateur and professional athletes, considering they not only play on different surfaces but also are fashion conscious. Concerning lifestyle and economic status,

[1530 Words]

Business environments

Marjorie Benton

Comprehensive global human resource

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Select a multinational company from one of the following world regions:

1.European Union and England

2.North America

3.Central/South America

4.Asia

5.Australia

6.Sub-Saharan Africa

7.Middle East/North Africa

Once you have selected a world region, you must pick ONE of the following topics for your project:

1.Develop a comprehensive global human resource (HR) strategy for your company. Investigate what the firm is essentially doing and/or focus on what it should be doing. Your responsibility is to identify and then summarize major global challenges the multinational company is experiencing. Develop a matrix to show how the company can create a sustainable competitive advantage and highlight any key HR implications. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic (centralized or decentralized) and explain the rationale for these decisions. In addition, you should explore and recapitulate how the HR function should be structured and managed to successfully implement this strategy.

2.Develop a comprehensive operations management strategy for your company. Investigate where the firm is manufacturing its products and locate manufacturing facilities, identify the country it is operating in, technology factors, cost efficiency, how the company is making global sourcing decisions, discuss logistics and supply chain management of the company, and the transfer of knowledge from home country to the host country. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic and explain the rationale for these decisions. In addition, you should explore and recapitulate how the operations management function should be structured and managed to successfully implement this strategy.

3.Develop a comprehensive marketing strategy for your multinational company. For this strategy, you will need to discuss product attributes, cultural attributes, economic and technological attributes, analyze the distribution strategy, how the company is choosing between distributors in the country it is operating, pricing strategy that your company has adopted, communication strategy and the barriers in international advertising, and last but not least, how the company is using the marketing mix in international arena. Your strategy must specifically outline whether policies, programs and initiatives are to be global or domestic and explain the rationale for these decisions. In addition, you should explore and recapitulate how the marketing strategy function should be structured and managed to successfully implement this strategy.

Include in your project:

Assess and describe the multinational firm’s vision, strategy, competitive advantage, organizational structure, locations, and culture. Then describe the firm’s home country business environment based on the 12 pillars (The Global Competitive index) and the home country culture based on Hofstede’s cultural value model of business behavior, communication style (low and high context), languages spoken, religious beliefs and social norms.

 

Requirements: 1200 -1300 words

Answer preview

While exploring culture using the Hofstede’s model, the power distance is low, with a score of 40, which measures the degree of inequality in groups, organizations, and individuals (Hofstede Insights, n.d.). Notably, P&G’s organizational hierarchy is flat, thus promoting visibility and equality (P&G, b). Further, the US culture is highly individualistic, scoring 91. Hence, the firm addresses this value by giving employees privacy in their workspaces and personal life. The masculinity score is 69, indicating how society drives competition (Hofstede Insights, n.d.). Due to the need to promote a healthy working environment, the company creates a less competitive environment on compensation factors.

Further, the indulgence score of 68 defines how people practice their control of impulses and desires (Hofstede Insights, n.d.). This encourages open communication, a style that the P&G leaders implement to motivate the employees to share their views freely in different spheres of engagement (P&G, 2017). The uncertainty avoidance dimension is a cultural value showcasing

[1433 Words]

Comprehensive global human resource

Marjorie Benton

Sustainable marketing strategy

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E-Commerce Research Project

Brand Marketing via Social Media

Effective branding could be one of the pillars of any sustainable marketing strategy in today’s world, express all but not limited to the following in your research project.

A well-structured research paper should help you to achieve a high overall grade.

The following general format or layout is suggested for the presentation of your argument or topic:

You are expected to preserve ample flexibility in the conduct of your study, and are encouraged to be as free and creative as possible in the development of your central argument and structuring of your final paper.

The basic expectation is that you will demonstrate deep understanding of the theoretical and practical issues related to your topic in a manner that is consistent with the course learning objectives.

The final paper must contain at least 2,500 words and comply with the current APA format.

 

  • Prove how branding via the internet has become more precedent than in person
  • show how cost-effective branding online is to operate a brick-and-mortar.
  • Speak highly on cost-effectiveness, enduring a better target audience, and the pros of online branding.
  • Provide some techniques/strategies that you have learned that would help effective branding.
  • Explain drop shipping versus having the product on hand.
  • Evidence of effective social media marketing
  • Pros and cons of social media branding.
  • And more.
  • Cover or title page: Align the text that contains your name, course number, your teacher’s name, and the date of the deadline in the center of the page.
  • Abstract: Usually less than a page long, the abstract describes your work. It lets readers know where the paper is headed, the issue at hand, and why the subject was interesting or important enough that you decided to write about it.
  • Introduction: The introduction should begin with a statement of the problem to be addressed. Explain the significance of the topic or problem at hand and write about how you plan to discuss or resolve the issue.
  • Body: The body of your text should contain the main points from your research. Clearly present the main points of the paper as listed in the thesis. Give strong examples, details, and explanations to support each main point by skillfully integrating the evidence from the literature sources to engage the audience. Do not forget certain positions pertaining to the issue and the analysis of the research you have done.
  • Results: Explain why your research has led you to believe certain things about your subject. How has your view changed from when you began the project? Has it stayed the same, and why? Tie everything you’ve been explaining into what you had stated in your introduction.
  • Discussion: End with a summary and a conclusion about the topic in question. Finish by stating an opening question or by prompting the reader to continue his or her own research on the subject through a discussion.
  • References: Include a minimum of 10 outside references, with at least two references from professional journals or other peer-reviewed sources. Current APA format must be used.

Answer preview

Brand relationships have changed from the traditional ways to a more digitalized manner. The advertisement took a whole new leap regarding radio and television since it spoke to people directly, which felt more personalized. The main aim of TV and radio advertisements was to sell. However, personalization changed when an online ad came about, bringing about several significant game-changers in the evolution of advertising and personalization (Quick, 2018). Rather than selling, the evolution of ads aimed at creating brand awareness and solving customers’ problems. That started when internet usage introduced online services such as American online and prodigy. With advertisements in technology, all brands shifted there to reach customers there. Internet branding has become more precedent than in person because many people nowadays spend their time online. Especially since the onset of Covid-19, more than one billion people have started shopping

[2605 Words]

Sustainable marketing strategy

 

Marjorie Benton

Marketing and business proposals

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A Deck is nothing more than a PowerPoint presentation. This is becoming a more popular method of submitting marketing and business proposals. For this week use your content from your Product Proposal, Marketing Plan and Forecasting report to create your Marketing Plan Deck.

You have built all the parts for this each week. Now put it all together in a Deck

1. You have been planning this since week 2 with yourproduct propsal.

2. Provide some introductory text and product description.

3. Describe your market placement and pricing strategies

4. Discuss your market customer demographics

5. Include your marketing plan done a few weeks back

6. Include your forecasting plan done a few weeks back

7. Provide a conclusion and implementation plan

Your final Deck should be a minimum of 25 slides. Be sure to add slide notes to provide additional information on each slide.

Requirements: Detailed

Seems there are many parts. See, “You have built all the parts for this each week. Now put it all together in a Deck.”

Because this is a presentations/powerpoint of what you have done. So I need everything you have done.

Answer preview

Placement

-Placement refers to where the customers will get the sunglasses or how they reach them.

-The sunglasses are in the eyewear and fashion market; therefore, this is a possible place to get the product in India.

-Most of the sales will be done via the internet.

-The business will liaise with various distribution companies in India to make deliveries of sunglasses purchased online by various customers.

-At the start, the business will not involve intermediaries such as wholesalers and retailers but will sell the product directly to the customer and then plan on its delivery.

[Slide 10 of 28]

 

Marketing professionals

Marjorie Benton

Marketing professionals

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Answer two out of the three discussion questions, listed below, for this week.

1. Please make a list of products you believe failed because of poor marketing channel choices.

2. Why do marketing professionals care about and participate in supply chain decisions?

3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

Requirements: 250 words min

Answer preview

One of the reasons is that small firms have limited staff and promotions compared to larger businesses. Therefore, a small entity will exhaust its resources to utilize and execute promotions optimally. Also, the reduced number of labor resources hinders efficient market exploration since staff will be overworked (Boughton, 2014). Another reason small companies are disadvantaged if they lack marketing research resources is the focus on a niche market. Although it offers an

[399 Words]

Marketing professionals

Marjorie Benton

Budget to offline marketing efforts

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please fo not plagiarize

and do not share the file

1. What is the role of offline and onlineadvertising in acquiringcheckingaccountcustomers for the bank

2. In 2010, the bank allocated 1,22 million or 21% of total ad budget to online advertising for acquiring checking account customers while allocating rest of the budget to offline marketing efforts.

3. Why did BBVA sign up a multi year NBA and ESPN sponsorship deals. Do you agree

4. What are the various steps in online acquisition process and how can the bank improve this process

5. What is the effective acquisition cost and LV of the customers through online channel

6. What is the role of display and search advertising in acquiring customers.? Id the budget allocation between

display and search correct?

7. Is the budget allocation between various search engines correct?

8. Why is the bank spending money across various display a=d networks? Which networks arew working better, would you change the allocation among them?

Requirements: as long as answers the questions

  • However only 5% of new checking account customers come from online channel, while offline is 80%
  • Is the 2010 media allocation correct?

Answer preview

Based on BBVA’s client acquisition goal, the company first identifies the online marketing media to use to attract consumers through search and display ads. Secondly, the company uses promotional offers by granting visitors Nano or iPod Touch devices with 5% cash back. Such offers encourage prospective clients to open a checking account. Moreover, promotional offers have mandatory conditions, such as online bill payment plans. Consumers who meet these conditions qualify to be online checking customers. Other steps include checking account on Google, which directs them to the bank’s account application page. The bank then assesses the application to determine if the client has the required credit score. Considering that this lengthy process contributes to less than 50% completion of the checking account applications, the bank can improve by offering easy solutions (Gupta & Davies-Gavin, 2012). The solution should focus on a single click, whereby the customers input their data and register new accounts. Further, handy online support from the firm’s representatives could encourage the clients to complete the application forms.

[912 Words]

Budget to offline marketing efforts